Founder of Pretty Local, Andrea Wilson, explains the inspiration behind her online marketplace concept. “Pretty Local is a hub of tasty ingredients, recipe ideas and producer stories where you can buy everything from fresh seafood and meat to dairy, fruit and veg plus cut flowers and store cupboard essentials at the click of the button,” says Andrea whose new business offers a simple way to do your weekly grocery shop with minimum food miles from a selection of trusted South Hams producers.
“There is an abundance of wonderful food being grown, harvested or caught within a few miles of my home, but no easy way to buy it all at once. I created Pretty Local to provide a one-stop shop supporting the fabulous producers, farmers, fishermen and growers on our doorstep and bringing their produce closer to our community.”
Andrea, who lives with her young family near Salcombe, aims to make South Devon’s top quality food and drink more accessible by encouraging people to reconnect to where their food comes from. “Like our producers, we are passionate about provenance and the story of where our food comes from and we have chosen the suppliers who share our ethos,” says Andrea
In 2015 while living in USA, Andrea became ill with Lyme disease and with no medical cure, she decided to eat herself better. “I cut out sugar, processed food, gluten and dairy, and ate a healthy, wholefood diet. I became so much more aware of the importance of sourcing and when we came back to Devon, good local produce just wasn’t that easy to find.”
Andrea created her own solution. Pretty Local showcases the quality and the diversity of the South Hams food and drink. Suppliers include Wild Food Devon who source fresh seafood from Salcombe and Dartmouth, dairy produce from Challon’s Combe Organics at Aveton Gifford, East Portlemouth-based ‘Mays and Green’ who make their own delicious salad dressings, high-welfare meat from Lidstones butchers, Cheezeboard near Totnes for delicious local cheese and Spindlebrook Farm who grow vegetables and salads without the use of machinery.
“It’s just like an online supermarket, except the supply chain is short, so every time you buy you’re directly supporting your local farmers, fishermen and artisans,” says Andrea who has handpicked the best seasonal produce from suppliers around the South Hams. Her team delivers it in sustainable packaging to collection points around the South Hams or direct to your own front door every Friday.